Hello! My name is Tara Anbudaiyan, founder of Compass & Key.
Compass & Key now serves both travelers through its destination guides and tourism businesses through this consultancy arm. Here’s the story.
HOW IT BEGAN
Like so many travelers, I love experiencing a new destination by wandering around, taking in the history, culture, and cuisine, meeting the locals, and hearing their stories. But to wander, everyone needs a place to start.
I created Compass & Key to be the travel resource I could never find. One that would help other independent travelers have a more fulfilling vacation. At the heart of Compass & Key are my "Itineraries for Wandering,” self-guided walks focused on small sections of the world. They encourage deeper connections with people and places and maximize precious vacation time.
A NEW AUDIENCE
In 2018, a few years after Compass & Key launched, I began hearing from hoteliers, travel agents, and other tourism businesses, not just travelers. These business owners were interested in creating wandering experiences of their own to offer to guests. I realized that by designing itineraries with travel companies, these experiences could become more authentic, more personal, and help both travelers and the businesses that serve them.
WHY WORK WITH ME?
Compass & Key Consulting launched in 2019 to fill a gap in the market: to help tourism businesses like yours stand out from the crowd by designing authentic travel experiences for your guests. With 20 years of direct marketing and advertising experience, I know how to build meaningful relationships between a brand and its audience to drive sales. Together with a love of research and a passion for inspiring others to explore the world, I’m excited to help you share your expertise through dynamic, engaging stories.